Premium Fast Food Brand Identity

In a neighborhood full of burger options, Sr. Burgues had one goal: to feel like the obvious choice.

This was a freelance project for a family-owned fast food restaurant with a clear and ambitious vision — to stand out in a competitive local market by looking and feeling premium in a category that rarely does. The brief was simple but challenging: create a brand that makes people stop, look twice, and walk in.

Starting from a blank page, I developed the complete visual identity for Sr. Burgues — designing a brand language that communicated quality and personality from every angle. The logo anchored the identity with a distinctive character that felt both approachable and elevated. The color palette, typography, and graphic system were built to work consistently across every surface the brand would live on — from signage customers would see from the street to the packaging they’d hold in their hands.

Every touchpoint was designed with the same intention: to make the experience feel premium before the food arrived, and memorable long after it was gone.

Deliverables: Logo & Brand Identity · Menu Design · Signage · Packaging