Full Brand Identity

Some projects give you a logo to refine. This one gave me a blank page.

When I joined Apex Wheel Repair, the brand didn’t exist yet — at least not visually. Everything needed to be built from scratch, and everything needed to work together: from the logo customers would recognize on the street to the wrap on the trailer they’d see on the highway.

I developed a complete visual identity system for Apex that spanned every touchpoint of the business — logo design, business cards, flyers, and promotional materials for print and digital use, as well as a full vehicle wrap for their trailer that turned everyday movement into a rolling billboard for the brand.

The goal was to create something that felt professional and trustworthy in a trade industry where visual credibility directly impacts customer confidence. Every design decision — the color palette, the typography, the layout system — was made with that in mind: a brand that looks established, commands respect, and scales consistently across every surface it lives on.

Deliverables: Logo & Brand Identity · Business Cards · Flyers · Print & Digital Advertising · Trailer Wrap · Video Content