What drives me

I’ve always believed that the best marketing doesn’t feel like marketing. It feels like a conversation — one that’s been thoughtfully designed to meet the right person at the right moment with exactly the right message.

That belief shapes everything I do. I don’t use templates as shortcuts. I use them as starting points. Every project I take on gets a strategy built specifically around the client, the audience, and the goal — because generic doesn’t win, and average doesn’t stick.

My background

I hold two bachelor’s degrees — one in Advertising & Marketing Communications and one in Graphic Design — both from Universidad Jorge Tadeo Lozano in Bogotá, Colombia, where I also earned a certificate from the International Advertising Association. I’ve since added a Certificate in Digital Marketing Science from Kennesaw State University, along with certifications in Google Ads, Google Analytics, and HubSpot Email Marketing.

Beyond the resume

I’m originally from Colombia, and that background has shaped the way I see the world — and the way I approach design. I’m bilingual in English and Spanish, which has helped me connect with a wider range of clients and colleagues throughout my career, and I bring a multicultural perspective to everything I create.

I’m also genuinely excited about where marketing is heading. I’m actively expanding my expertise in AI-powered content and creative strategy — not because it’s trending, but because I believe the future of great marketing is humans and tools working smarter together.